This supporting visual element can be used as a welcome message with a lead quote. Tell your users in as few words as possible what they can find and achieve on your website. Express this in terms that the end user can understand, even if they are unfamiliar with what you offer. Keep your statement brief and concise.
A pull quote is a key phrase, quotation, or excerpt that has been pulled from an article and used as a graphic element, serving to entice readers into the article or to highlight a key topic.